The UK is one of the leading Sports nations in the world and certainly the most mature with regards to monetisation and sports business.
Olympic and Paralympic sports now generate consumer spending of around £20bn, according to a study by Sheffield Hallam University for funding body UK Sport. This does not include sports such as football and golf for which the Games are not the main value driver.
SportsTech in demand
Technologies in demand include notably:
- Sports equipment and apparel: end products and components including sensors
- Sports monetising technologies: media and fan engagement, broadcasting enhancement, ticketing…
- Sports management technologies: optimisation of sports infrastructure, of athletes’ health condition, clubs and federations professionalisation
Switzerland is recognised as the political centre for Sports, with its incomparable density of international sports organisations. Swiss companies are also perceived as a leading provider of outstanding innovations, sustainable business models and state-of-the art technologies.
Sports Opportunities for Swiss companies
Several acceleration initiatives are willing to offer spaces to Swiss companies:
• Leaders Innovation Lab 2018
This challenge is best suited to companies offering innovations in performance data optimisation looking at entering the Formula E sector
Application are open now / deadline 19.10.2018
• Sports Technologies Award
For companies looking at marketing and media exposure, the Yahoo STA offer a great platform to showcase innovations.
Applications open in October 2018 / deadline 15.12.2018
• UK Active
ActiveLab is a bespoke 12-week programme of fast-track support to develop, connect and scale the best and brightest physical activity businesses. More information can be found here.
Application are open now” / deadline 09.12.2018
The Swiss Busines Hub UK + Ireland is in direct contact with all these organisations. Special attractive conditions apply to Swiss companies. Contact Nadja Kolb, Consultant UK and she will be delighted to put you in touch. Contact now!
