Demand is high in the country, including for foreign goods. The middle class is growing not just in Asia, but in South Africa as well, and the increased demand for high-quality products and services helps to create a beneficial market for Swiss companies. Private consumption is not the only interesting area, however, since South African companies are also increasingly searching for innovative solutions to automate their processes.
Cleantech and ICT products and services are undergoing enormous growth in the South African economy at the moment.
