You are invited: Gateway to China
The Event for Swiss Consumer Brands
On January 25th Swiss Post shares insights from business in China and offers Swiss consumer brands a platform to develop their low-risk China strategy.
Swiss Post will show the e-commerce platforms it has set up and invite event participants to join the Swiss multi-brand umbrella channels on Alibaba’s Tmall, WeChat, Weibo, etc. China market experts will show how to prepare a brand for China, how to activate it and how to optimize e-commerce channels. The famous Swiss brands Alpes d’Or, Louis Widmer and Kägi have already entered Chinese E-Commerce and will share what they have learnt. Interested event participants will receive the first spots for the Chinese Key Opinion Leader trip to Swiss companies in summer 2019.
Information
Date | |
Organizer | Swiss Post |
Speakers |
Susi Wang, Swiss Business Hub China |
Agenda
Susi Wang, Swiss Business Hub China
a) How to successfully prepare your brand for a market entry in China
b) How to activate and promote your brand in China
c) How to optimize your existing e-commerce channels
d) How you can increase your marketing reach and reduce risks
James Eron, Kungfu Data
Steve Schwalger, Digital Jungle
Luigi Pezzuto, Swiss Post
Attendees are invited to participate in Chinese KOL Campaign in Switzerland.
Location
Auditorium in the Headquarters of Swiss Post
Wankdorfallee 4
3030 Bern
Switzerland