Third Party Event

You are invited: Gateway to China

The Event for Swiss Consumer Brands

On January 25th Swiss Post shares insights from business in China and offers Swiss consumer brands a platform to develop their low-risk China strategy.

Gateway to China

Swiss Post will show the e-commerce platforms it has set up and invite event participants to join the Swiss multi-brand umbrella channels on Alibaba’s Tmall, WeChat, Weibo, etc. China market experts will show how to prepare a brand for China, how to activate it and how to optimize e-commerce channels. The famous Swiss brands Alpes d’Or, Louis Widmer and Kägi have already entered Chinese E-Commerce and will share what they have learnt. Interested event participants will receive the first spots for the Chinese Key Opinion Leader trip to Swiss companies in summer 2019.

Information

Date
Organizer Swiss Post
Speakers

Susi Wang, Swiss Business Hub China
James Eron, Kungfu Data
Steve Schwalger, Digital Jungle
Luigi Pezzuto, Swiss Post

Agenda

ǀ Coffee and Registration ǀ Impressions from the Launch of Gateway-to-China in Shanghai (CIIE, Nov 2018)

Susi Wang, Swiss Business Hub China

ǀ China Market Entry Strategy – How to Succeed:

a) How to successfully prepare your brand for a market entry in China
b) How to activate and promote your brand in China
c) How to optimize your existing e-commerce channels
d) How you can increase your marketing reach and reduce risks         

James Eron, Kungfu Data
Steve Schwalger, Digital Jungle

ǀ Networking Break ǀ Q&A with Louis Widmer, Kägi and Alpes d’Or: What’s your experience in China? ǀ What’s next? How you can «test the waters» in China

Luigi Pezzuto, Swiss Post

ǀ Chinese Networking Lunch

 

Attendees are invited to participate in Chinese KOL Campaign in Switzerland.

Location

Auditorium in the Headquarters of Swiss Post
Wankdorfallee 4
3030 Bern
Switzerland

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