Fast and convenient, but still healthy and tasty (convenience), top quality, outstanding flavor and from a good company (premium); these are the aspects that characterize the food trends in the United Kingdom, which means they are not all that different from global culinary trends. Last but not least: Swiss products have a great reputation in the UK, especially in the convenience and premium areas.
A current study from S-GE, which focuses on “Premium and Convenience Opportunities”, highlights what is needed in addition to a good reputation, in order to be successful in the “UK Food Market”.
