How to enter the Chinese market through cross-border e-commerce
China is now the world’s leading online marketplace, thanks to a boom in cross-border e-commerce (CBEC). This interactive webinar examines the ways in which Swiss companies can enter the market and set themselves up for success. Gain insights from an expert in Chinese e-commerce and hear first-hand accounts from companies already selling online in Asia’s powerhouse.
This webinar is a must for Swiss companies interested in entering the Chinese online market. An industry expert from Web2Asia will present case studies that build on the knowledge provided in our guidebook about cross-border e-commerce in China. These real-world examples will be used to examine the industry environment and legal framework, as well as showcase the business models and operational practices involved in selling online in China.
Key insights about CBEC in China from Swiss companies
Participants will also have a unique opportunity to learn from Swiss companies that are already active in China. Representatives from a selection of companies will describe the operational challenges and benefits of selling through Chinese e-commerce platforms such as Alibaba, Tmall, Taobao, JD.com and Kaola. They will also discuss China’s CBEC retail importation program, highlight specific aspects involved in strategic planning, and share valuable advice based on their Chinese operations. A Q&A session will allow participants to ask questions related to their own businesses and delve deeper into particular CBEC topics.
After this webinar, participants will be familiar with the major e-stores in China as well as the regulatory landscape, operational practices and business models used by Swiss companies to enter China’s cross-border e-commerce market.
Intro
信息
| 日期 | |
| iCal | 下载 |
| 目标受众 | Swiss and Liechtenstein companies |
| 组织者 | Switzerland Global Enterprise et Swiss Business Hub China |
| 活动语言 |
English |
| Place |
online |
| 报名费 | free of charge |
