Swiss Days in Tashkent 2022

During three days the Swiss FMCG producers will present their goods in one of the biggest shopping mall of Uzbekistan. The SWISS DAYS are designed to promote the image of Switzerland as a premium provider of high-quality consumer goods. They offer an excellent opportunity for Swiss consumer goods producers to test or to increase their visibility in the Uzbek market.

Swiss consumer goods, such as food, cosmetics and watches enjoy a high reputation in Uzbekistan. However, a market entry for Swiss SMEs is time consuming and associated with high administrative barriers in terms of licensing, language issue, long time to establish reliable contacts, etc. Very often SMEs cannot afford to approach the Uzbek market independently. With the SWISS DAYS in Tashkent this challenge can be mastered in a consolidated way and facilitate SMEs to enter successfully the Uzbek market and sell their products. The SWISS DAYS also serve as an important base to establish the necessary contacts and build up relevant market knowledge.