SWISS Pavilion
SWISS Pavilion at Gulfood

SWISS Pavilion @ Gulfood 2025

The biggest annual food and beverage exhibition in the MENA region

The SWISS Pavilion will be organized by Switzerland Global Enterprise (S-GE), in close cooperation with the Swiss Business Hub Middle East and the Swiss Business Council.

Intro

Information

Date
Organizer Switzerland Global Enterprise
Event language

English

Place

Dubai World Trade Centre
Dubai
United Arab Emirates

Registration deadline
Facts and Figures 2024
  • 5,500 leading food and beverage companies
  • Showcasing 150,000+ new products from more than 190 countries.
  • 7 distinct sectors: Health & Wellness, Beverage, Fats & Oils, Pulses & Grains, Meat & Poultry, Power Brands and World Food
Exhibitors SWISS Pavilion 2024

www.s-ge.com/exhibitors-gulfood

Project team SWISS Pavilion

Franziska Weibel, Switzerland Global Enterprise, Project Manager Trade Fairs

Adelina Bajrami, Switzerland Global Enterprise, Project Coordinator Trade Fairs

Country experts

Suhail el Obeid, Switzerland Global Enterprise, Senior Consultant Middle East (Zurich)

Bastien Bovy, Switzerland Global Enterprise, Consultant EMEA (Renens) 

Luca Degiovannini, Switzerland Global Enterprise, Senior Director Market Southern Switzerland (Lugano)

Registration

Swiss Presence at Gulfood

  • Country Pavilion for Swiss and Liechtenstein companies
  • As a competent team, we ensure a professional service - before, during and after the show
  • Own exhibition space for each company, use of joint hospitality area for your meetings
  • Clear identification by the Swiss design – the Swiss identity is widely recognized as a symbol of high-quality standard, innovation and tradition
  • Concentrate on the development and care of your customer relations – we organize your participation
  • Ready to use stand
  • Benefit from the synergies of S-GE's worldwide network, including the Swiss Embassy, the Consulates General and the Swiss Business Hub
Packages

Packages

4 sqm booth
  • Booth construction with walls, booth surface with carpet, booth inscription with company logo, illumination, 1 electricity connection, 1 waste bin
  • 1 high table and 2 high chairs, to choose: 1 lockable sideboard or showcase, 1 brochure rack
  • Exhibitor badges for your staff
  • S-GE service package
CHF 6'000
6 sqm booth
  • Booth construction with walls, booth surface with carpet, booth inscription with company logo, illumination, 1 electricity connection, 1 waste bin
  • 1 high table and 3 chairs, to choose: 1 lockable sideboard or showcase, 1 brochure rack
  • Exhibitor badges for your staff
  • S-GE service package
CHF 8'850
9 sqm booth
  • Booth construction with walls, booth surface with carpet, booth inscription with company logo, illumination, 1 electricity connection, 1 waste bin
  • 1 table and 4 chairs, to choose: 1 lockable sideboard or showcase, 1 brochure rack
  • Exhibitor badges for your staff
  • S-GE service package
CHF 13'050
12 sqm booth
  • Booth construction with walls, booth surface with carpet, booth inscription with company logo, illumination, 1 electricity connection, 1 waste bin
  • 1 table and 4 chairs, 2 lockable sideboards or 2 showcases (or 1 of each), 1 brochure rack
  • Exhibitor badges for your staff
  • S-GE service package
CHF 16'800
15 sqm booth
  • Booth construction with walls, booth surface with carpet, booth inscription with company logo, illumination, 1 electricity connection, 1 waste bin
  • 2 tables and 8 chairs, 2 lockable sideboards or 2 showcases (or 1 of each), 1 brochure rack
  • Exhibitor badges for your staff
  • S-GE service package
CHF 20'625
Your desired booth

Another package or additional support required? Please contact us.

Additional costs:

  • Mandatory charges by the organizer (enhanced internet listing, exhibitor insurance, registration fee): AED 3'600
  • S-GE registration fee (mandatory):
    - S-GE gold member: CHF 650
    - S-GE silver or fial  member: CHF 800
    - Non-member: CHF 950

Important notice: The following product categories have been removed entirely from the Gulfood portfolio: Confectionery, sweets, bonbons, candies, caramels, drops, chewing gums, gums and jellies, liquorice, marshmallows, nougat, pralines, toffee, and truffles, as well as cocoa, chocolate and chocolate products. 

S-GE Service Package

S-GE Service Package

Services included

Infrastructure and booth construction: Attractive booth in Switzerland. design, booth with carpet, back and side walls and illumination, furniture according to desired package, 1 electrical connection

Hospitality: Hosted hospitality area for you and your customers, soft drinks, coffee, tea, snacks and fruits, information desk, storage (limited space), Swiss networking dinner 

Communication: Company logo on your booth, entry in the Swiss Online Exhibitor Directory

Organisation: Project management as well as organisational preparation, contact person before, during and after the trade fair, consulting session with all project partners, exhibitor badges and name tags, stand cleaning and garbage removal

Other servicesFree initial consulting sessionfirst port of call for export-related issuesGoGlobal Cockpit (free analysis platform), benefit from the worldwide network of our Swiss Business Hubs

Services not included
  • Transport and insurance of your exhibits
  • Individual stand design and additional furnishings
  • Technical connections and operating costs
  • Travel and accommodation
  • More information can be found in our terms and conditions

Video

Day 1 - Gulfood 2024 Highlights

Contacts

Contact us

Event Partners

FIAL SBH Middle East Swiss Business Council
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Official program