China Market Mindset Training

Business Development in China

China Market Mindset is an intercultural management training for business development, delivered by Zhejiang University and HEIG-VD, HES-SO. China Market Mindset is the knowledge of challenges that foreign firms often tackle (for example: speed in the market; learning and “think big” orientation; status and power; networking; language and negotiation; strategy; HR; marketing; IP protection) and the ability to address them effectively. Therefore, China Market Mindset is a central capability for business development in China which affects building business partnerships and customer acquisition

Programme

8:30 Registration

9:00 Welcome and self-introduction

9:30 Why China Market Mindset matters for business development?

The Chinese business ecosystem, how to approach the market, how to adapt the products/ marketing strategy to the needs of the local customers
The Chinese Market and characteristics of Chinese consumers
The communication and negotiation styles of Chinese stakeholders

12 :00 Lunch

13:00 How culture matter for doing business In China?

Impact of culture on marketing
The characteristics of the Chinese management practices: leadership, strategy, and HRM
Success factors and key mistakes in Sino-European collaborations

15:30 What managers and companies can do to cultivate their China Market Mindset?

Assess actual and desired China Market Mindset
Learn the symptoms of culture shock, strategies to anticipate and cope with difference

17 :00 End

The number of places is limited to 10 participants.

Registration deadline: 24.9.2021

Information / registration: China Market Mindset Training (heig-vd.ch)

Information

Date
Target audience	Swiss SMEs
Organizer	HEIG-VD
Event language	English
Cost of participating	CHF 850 \| S-GE, CVCI, SCCC, SRSSC members et HEIG-VD alumni HEIG-VD: CHF 650
Speakers	- Pr. Dr. Anna Lupina-Wegener, full professor at the IIDE, HEIG-VD - Dr. Güldem Karamustafa, Senior researcher at the IIDE, HEIG-VD - Pr. Dr. Gangfeng Zhang, associate professor in cross-cultural management and international business at school of management, Zhejiang Univestity
Registration deadline	Sep 24, 2021 17:30