The countries of the ASEAN region form one of the most dynamic economies in the world. Growth rates are rising steadily year after year, and the affluent middle class is growing. The additional disposable income increases the demand for high-quality products - and this also applies to wine. Globalization and the globetrotters' willingness to experiment are fueling this trend even further - new and trendy offerings are welcome in the Southeast Asian F&B area.
Webinar: Wine exports to South-East Asia
In our webinar recording, experts will show you how to enter the Singapore and Malaysian markets, why it is important to build on the “Swiss made” branding and support for market entry for wine exports to the ASEAN region.
