Korea

Being the fourth largest economy in Asia, Korea is a leader in the automotive, semiconductor, chemicals, and IT industry. Korea is considered a benchmark for other countries and stands at the forefront of the next industrial revolution. Promising industries include AI, IoT, electric and hydrogen vehicles, advanced new materials, and the medtech, healthcare and beauty market.

 

Market information

Market information

Are you considering entering the Korean market? Are you already active in Korea and need tips, advice or support with your next steps? Do you have technical or regulatory questions?

In this section we provide you with guides, checklists and background information on doing business in Korea - specifically for Swiss SMEs and start-ups.

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Discover your individual sales potential in Korea

Analyse a wide range of data and compare Korea to other countries - specifically for your products!

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Industry Information

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Find opportunities for your business in Korea

Our database is fed by our global network, tender platforms and a wide range of other sources

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Events + trade fairs

Events and Trade Fairs

Especially for SMEs it is important to feel a new market to really understand its potential fit. Our business trips and events take you to the country and our events - webinars or in-person - in Switzerland allow you to exchange with experts and peers and leverage our network for your growth.

News

Success stories and further information

The role of governments for international business is ever increasing. In this section you can find relevant news about market entry in Korea.

Global Opportunities

Korea: Rapidly evolving VR, AR and AI technologies in the home shopping industry

Korea home shopping
While rapid development of retail technology is revolutionizing consumer behaviors and transactions at multiple dimensions in major markets of th...
Global Opportunities

K-Startup Grand Challenge: A gateway to Pangyo and Asia

Startup challenge
Pangyo Techno Valley is playing an important role in innovation as a hub for technology start-ups in Korea. The IT district is initiated by the g...
Global Opportunities

Korea: a global powerhouse of 5G

a person holding a phone
After the intense battle to claim the first nation with full-fledged 5G network, Korea has seized the crown on 3 April, reaffirming its reputatio...
Expertise

"Korea's Life Sciences opportunities are not well recognized by Swiss companies"

Roger Zbinden is Head of the Swiss Business Hub in Korea
Roger Zbinden, Head of the Swiss Business Hub Korea, explains why Swiss life science companies should not automatically think first of China or J...
News

Bioengineering AG: "Since the establishment of our subsidiary in Korea, communication with customers has improved"

 Korea: An exciting but challenging market for a Swiss SME
Gabriella Meyer has been managing Bioengineering AG since 2009; it develops and produces fermentation systems for the pharmaceutical industry wit...
Global Opportunities

Hydrogen fuel cell vehicles getting more boomed in South Korean market

Charging a hydrogen fuel cell vehicle
According to McKinsey & Co., the fuel cell industry will generate USD 2.5 trillion in added value annually, creating over 30 million jobs in ...
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