With the country’s energy transition guided by its increasingly ambitious Basic Energy Strategy still in its infancy compared to markets like Switzerland, the UK, or Germany, new opportunities are arising constantly. That, combined with the lure of the world’s third-largest economy, is resulting in more foreign entrants setting their sights on various segments of the Japanese energy market.
Beneath the surface of what appears to be a gold mine for players with the right products and services, however, lies a complex business and bureaucratic environment that makes entry into Japan extremely challenging, if not outright impossible, for the unprepared. In this article, we will take you through some of the key principles you will need to keep in mind if you are contemplating bringing your offering into the market.
This is the final publication within our ten-part "the Japanese Energy Industry" series. Catch up on the already published parts of the series in the link section below.
