Local brands such as Razer and Creative, along with resellers like Courts and Qisahn, are opting for an omnichannel retail strategy to capture a bigger market share. A 2021 survey by PwC highlighted that Singaporeans shop online nearly as often as they shop in person. Shoppers in Singapore may also window shop offline before buying online or purchase online and collect in-store click and collect so as to try the product before buying. This provides consumers in Singapore the convenience meeting various needs like verifying product quality.
The Singapore government envisions the country to be a hub for consumer-centric innovation. According to the Ministry of Trade and Industry, as part of its e-commerce strategy, the government plans to launch two 5G networks across the city-state by 2025. This will enhance Singapore’s infrastructure capacity to manage large online sales orders.
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- Direct and indirect listing
- Regulatory environment
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- Customer Service
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